LUMINE Launches It's First Store in Indonesia, LUMINE to Bring Tokyo Mood Experience to Jakarta

Jakarta, 7 Desember 2018,

Today marks the first day of the arrival of established Japanese urban retail concept,  LUMINE JAKARTA. Partnering up with leading retailer Time lnternational. LUMINE opens its second overseas location at Indonesia's premiere mall Plaza Indonesia. In commemoration of the 60th anniversary of the establishment of diplomatic relations between Indonesia and Japan. LUMINE JAKARTA is launched to promote further developments in cultural and human exchange between the two countries as well as  to foster a new fashion culture.


"LUMINE JAKARTA" offers a full experience "TOKYO MOOD”. Customers can discover the feel of "Present Tokyo" and "real Tokyo", where urban meets friendly spirit. This muIti brand lifestyle concept store is a place where modernity is in harmony with nature and humanity, through fashion, food and culture.

LUMINE JAKARTA's main customers are global-minded independent women, who are brimming with curiosity, trend conscious and possess unique and distinctive styles. The large concept store brings a fresh and contemporary cool factor with LUMINE's unique perspective. In addition to Japanese creative and diversified ladies' fashion, LUMINE has also a line-up of general lifestyle merchandises and men’s fashion brands as well as a café. While they can enhance their sense of style, customers can also have a first-hand experience of Japanese food culture.

A total of twenty brands are introduced in Jakarta for the first time, ranging  from ladies fashion to general lifestyle merchandise. The store offers a wide series of brands and products representing Tokyo’s fashion and culture. while still be relevant to the market. Ladies style is divided in three different areas, namely “Elegant & Sophisticated",  “Mode &  Manish", and “Simple & Casual”. Various categories are featured in store ranging from men’s fashion, to accessories and lifestyle products.
BRAND LIST (company names in order of Japanese syllables) :

1). Brand : Drama H.P. FRANCE. Company H.P. France S.A
Category : Fashion Accessories.

2). Brand : SLOW authentic goods store.
Company : INOYA CO., LTD.
Category : Fashion Accessories.

3). Brand : Beauty Optical Salon.
Company : On the hill Co., Ltd.
Category : Fashion Accessories.

4). Brand : Override
Company : KURIHARA  Corporation.
Category : Fashion Accessories.

5). Brand : Zoff.
Company : Zoff Inc.
Category : Fashion Accessories.

6). Brand : ADINA MUSE.
Company : DIANA Co.Ltd.
Category : Fashion Accessories.

7). Brand : DIANA
Company : Diana Co. Ltd.
Category : Fashion Accessories.

8).  Brand : TENERITA
Company : TENERITA Co. Ltd.
Category : Lifestyle Accessories.

Category : Fashion For Ladies and Men

Category    :  Lifestyle Assesories.

Company   :  Pariya
Category    :  Men's Fashion

12). Brand  :  Drawing Numbers
Company   :  PAL Co., Ltd.
Category    :  Ladies Fashion

Company   :  PAL Co., Ltd.
Category    :  ladies Fashion

14). Brand  :  Phlannél
Company   :  PAL Co., Ltd.
Category    :  Ladies Fashion

15). Brand  : RIM.ARK
Company   :  Baroque Japan Limited
Category    :  Ladies Fashion

16).  Brand :  ELENDEEK
 Company   :  MARK STYLER Co. Ltd.
Category    :  Ladies Fashion

17). Brand  :  UN3D
Company   :  MARK STYLER Co. Ltd.
Category  :  Ladies Fashion

18). Brand  :  FRAY  I.D
Company    : MASH Style Lab Co. Ltd.
Category     :  Ladies Fashion

19). Brand  :  Mila Owen
Company   :  MASH Style Lab Co. Ltd.
Category    :  Ladies Fashion

20). Brand  : ASTRAET
Category     :  Ladies Fashion



Lumine Co., Ltd. (Headquarters: Shibuya Tokyo, CEO: Yuji Morimoto), a company that manages representative commercial facilities in Japan. Lumine Co., Ltd. is a  group company of East Japan Railway Company, Japan‘s largest railway company  and has 15 stores directly connected to major station around Tokyo and 1 overseas branch in Singapore. We have gained the support by proposing cutting edge fashion trends for women living in the metropolitan area and creating new lifestyles beyond customer expectations. The well-known retail specialist was set up in 1966 and recognized by native Japanese to represent a premium urban lifestyle destination. 


A leading brand builder and retailer. Time International prides itself on its commitment to the promotion and appreciation of horological culture, luxury fashion and lifestyle. Founded in the 1960s  and currently managed by its second generation, Time international manages and operates both multi-brand retail stores including leading watch retailer The Time Place, INTime, Urban Icon and @Time - as well as more than a dozen mono-brand boutiques for some of the world’s most renowned brand names. Time International has the largest service centre in Jakarta. Time Care and Watch Care, complete with state-of-art technology providing professional after-sales care for all brands sold from the retail outlets.
For more information, visit


Since its opening in March 1990, Plaza Indonesia Shopping Center has maintained its position as the Indonesia’s first-class shopping and lifestyle destination and has earned domestic and international recognition as Indonesia's center of fashion, luxury and style. For 28 years, it has been a home to several generations of retailers and customers. Its unwavering commitment to deliver the best to both shoppers and tenants has been the driving force behind Plaza Indonesia’s constant evolution.

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