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Radarindonesia.com
INDONESIA, 21St February 2019, radarindonesia.com
Classic, understated and uncluttered, Clarks PURE concept store reflects its rich history and modern brand spirit.
Classic leather buttonback seats on birch floors and soothing neutral colour palette walls with use of natural materials such as oak and timber, the Pure store concept builds on the themes of simplicity and honesty. Positioned at the windows, illuminated light boxes and opal resin podiums create a gallery-like aesthetic for the collections. Brand and campaign imagery are displayed within the store
for enhanced storytelling, while large-scale lightboxes are used to draw consumers in and further communicate key brand messages.
Designed for Clarks stores all over the globe, the fundamental aspect of the new concept is to simplify the store’s surroundings and make the product the key focus. Seasonal stories - from shoes and boots to sandals and bags - will be executed through light box graphics displaying high impact brand imagery for enhanced storytelling and messaging.
“One of the design concepts we created was called Pure. Pure links to honesty, which is very much the philosophy behind Clarks shoes. They use honest design and materials in their shoes and we wanted the store design to reflect that through the use of natural materials and truthful lighting." Said Architects and interior design specialists from Stiff & Trevillion.
Oak timber flooring and patina brass pendant lights above floating table displays will provide a premium and sophisticated look and feel with frosted acrylic and oak blocks showcasing key styles. Leather seating with rustic brass frames reflects the brand’s
passion for premium materials, craft and authenticity.
“The focus of the store design was to make the shoe the star and to tell immersive stories that resonate with our consumers,” said Guillaume Nagy, President South East Asia & Oceania. “Pure helps us achieve both in a way that is authentic to Clarks.” He added.
Designed to breath a new personality into the brand, the Pure concept in Pondok Indah Mall, Paris Van Java Mall and Mall Kelapa Gading are Indonesia’s first Pure stores and part of South East Asia’s launch of this concept in the region, following Singapore, Malaysia.
Mall Kelapa Gading will also be the first Dual concept store in South East Asia showcasing both Clarks and Cloudsteppers by Clarks. Cloudsteppers is a lifestyle brand with everyday sports-casual profiles, providing non-stop comfort for our consumers allowing them to love every step.
Driven by the desire to make the most of life, to live every day in full colour, Cloudsteppers is fun, bright and hyper comfortable, inspiring a ‘work to live not live to work’ mind-set. Cloudsteppers is for the individual with an outgoing, fun-loving approach to life creating opportunities to explore a world vibrant with life.
Spring summer 2019 brings with it an exciting collection of casual sport-inspired shoes and sandals that come in a spectrum of colours. Each profile provides effortless flex for movement made easy, and lightweight elements combine to deliver ultimate super-Iight styles. Our layered Cushion Soft technology ensures non-stop comfort all day, meaning you can keep on living the good life and love every step.
From 2019 onwards, customers can visit Clarks stores at Pondok indah Mall, Paris Van Java Mall and Mall Kelapa Gading to enjoy the PURE and dual concept shopping experience.
PT Map Aktif Adiperkasa Tbk (MAPA), the subsidiary of MAP will be in charge of building the Clarks brand in the market capitalizing on its retail expertise, implementing the new brand strategic direction by offering consumer products adapted to their lifestyle and income levels.
This new partnership aims at establishing Clarks as a significant footwear brand in Indonesia, enabling the company to widen its consumer base and market share. The brand is expected to be sold in more than 100 points of sales within the first 5 years of partnership.
ABOUT CLARKS
C&J Clark Limited, owners of the Clarks brand, the privately held footwear business, was founded in Street, Somerset in the UK by the Clark family in 1825. Still based in Street, the Clarks Group designs, develops and sells a wide range of footwear and accessories for men, women and children. The Clarks brand is renowned worldwide for quality and style with comfort. The Clarks Group has built on its success as the leading shoe company in the UK to become a £1.6 billion global business operating retail, wholesale, franchise and online channels in over 100 markets worldwide.
ABOUT PT MITRA ADIPERKASA Tbk
MAP is one of Indonesia’s biggest retail conglomerates. It was incorporated in 1995 and is listed on the Indonesian Stock Exchange. As of September 2018, MAP operates 2,084 retail outlets in 71 major cities throughout Indonesia. The major retail concepts under the group among others:
Department Stores: SOGO, Seibu and Galleries Lafayette; Fashion & Lifestyle: Zara, Marks & Spencer, Topman, Topshop, Kipling, Lacoste, Nautica. Massimo Dutti. Staccato, Crabtree & Evelyn, Swarovski. Zara Home and Sephora; Sports: Converse, Golf House, Payless ShoeSource, Planet Sports, Reebok, Rockport, Skechers, Sports Station, The Athlete's Foot, Clarks and Lego; Food & Beverage: Starbucks, Burger King, Domino's Pizza, Pizza Marzano, Krispy Kreme, Cold Stone Creamery Ice Cream, Godiva and Paul Bakery; Kids: Kidz Station, Oshkosh B'Gosh, Carter's; Others: Kinokuniya and Alun Alun Indonesia. For more information about MAP please visit www.map.co.id
Store locations:
Pondok lndah Mall 1 -Ground Floor
Mall Kelapa Gading 3 -1st Floor
Paris Van Java Mall -Resort Level
Posted in: Ekonomi,Internasional,Nasional
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